Why Facebook Video is going to kill YouTube?

- With more than 1.5 billion active users, Facebook’s user base is 50 percentlarger than YouTube’s.- Facebook users already watch 4 billion videos daily.
- 75 percent of Facebook videos are consumed on mobile devices, versus just 50 percent of YouTube videos that are watched on mobile.

# Facebook is the first place users go to have informationsAsk yourself? You just got a news (video, image or text) this morning! 
Where did you take it from? => Facebook!!! 

Your own network provide you almost everything you need to know for your day!Specially viral videos. You consult your Facebook feed. You will find a lot of videos. When you roll over a video, it start automatically without sound. It’s very important, it don’t bother you with sound but you can be attract by the video. 
Then you click on it, video is in fullscreen, maybe you have to move your device horizontally, maybe not (there is vertical video display as Youtube).
When you don’t want to watch it anymore and click on "done" on the right top of your screen, video is always play without sound. You always can be attracted by this video and click to play it again! When you really like the video you just saw you are going to share it with your friends on Facebook in a way you won’t imagine on YouTube.

Do you see any news feed in YouTube? I don’t see any. YouTube is a social network, you can be followed and follow video channels. That’s all. You just go toYouTube to watch videos.
You open your Facebook App to watch images, texts and videos. That’s the big difference. You can do a lot of thing with your Facebook App. You can search, add, accept friends. Write/add/put your content. 
You can talk to your friends. You can sell your products. Upload your videos. Facebook create specific app for you if you need for more. There is theMessenger App to chat with your friends. There is also the Pages App to use the Pages you have create on your own account.

Facing the war against Facebook, Google wanted to include YouTube in their global services offer. But something goes wrong, Google forgot that he is also a search engine. Ask users to be connected to Google + to put only comments or videos on YouTube is something a lot of users don’t want to go through.

# Facebook Native Videos. 
According to locowise.com (see the article link below) about 555 video posting Facebook pages in the month of June.- 79.6% of these pages used Facebook native video. 19.5% used YouTube and0.9% used Instagram.- Facebook native video organic reach is 94% higher than Instagram, and 67%higher than YouTube video!
- Facebook native video engagement rate is 97% higher than YouTube and 75%higher than Instagram!

So Facebook users need to post native videos (means they have to upload their videos right on Facebook). Facebook now allow users to monetize their videos as YouTube! Facebook has a killer tool in its arsenal: identity-based targeting. (YouTube uses cookies to measure who has viewed a video). Facebook knows a wealth information about its users (Age, Gender and other demographic information are available as targeting options for advertisers. See more on the adweek.com article below.

# Facebook is dealing with music labels to introduce musics videos to the feed. The company’s eagerness to expand its video offerings and compete more aggressively with YouTube, the online video giant whose most popular content is music videos.

YouTube will remain the first video platform in the world. Google will always find new improvements to maintain their high technical level. 
Facebook and YouTube don’t need to fight each other. 
The real war is about Facebook & Google. 
To be continued…